Job Description

Position Summary

The Business Development department spearheads the firm's growth by focusing on new business and nurturing client relationships. Their work spans creating compelling proposals and marketing materials, diligently maintaining databases of firm experience and client data, gathering crucial competitive and market intelligence, and orchestrating client events. Within this department, the Digital Marketing team takes charge of the marketing database, email campaigns, and the external website, providing essential user training and support while also delivering actionable reports.

The Assistant, Digital Marketing provides essential support to the Digital Marketing team, focusing on end-to-end distribution of thought leadership emails and maintenance of marketing database information. This role demands strong technical proficiency and an exceptional eye for detail, as the Assistant will be instrumental in supporting various digital initiatives and contributing significantly to the team's overall success.

Essential Duties and Responsibilities Typical responsibilities include, but are not limited to, the following:

• Provide vital administrative support to the Digital Marketing team, including team use of the project management system (Microsoft Planner), survey creation/distribution, making updates to team “how to” guides and scheduling meetings.
• Perform administrative tasks in the marketing database, including onboarding / offboarding users and maintaining user groups / proxy access, etc.
• Provide general user support for the marketing database to administrative assistants, Business Development colleagues and lawyers via email, phone, Zoom and in-person meetings.
• Assist in the creation and distribution of email analytics reports, tracking key metrics such as open rates, click rates, and engagement.
• Draft and distribute thought leadership emails and webinar invitations using the firm’s email marketing software.
• Create client update posts in the backend of the firm’s external website, davispolk.com.
• Communicate and collaborate with lawyers to efficiently navigate the process of publishing and distributing thought leadership.
• Play a key role in data quality initiatives for the firm’s marketing database, including updating outdated / missing information, researching mailing addresses for client gifting and researching invalid or missing email addresses.
• Support the website team with tasks related to special projects and ad hoc requests to edit, review and maintain website content on the firm’s external site, ensuring compliance with firm policy and adherence to firm style.
• Play a key role in evaluating, testing, and launching new technologies and processes utilized by the Business Development team.

Qualifications/Position Requirements

• Superb attention to detail and a commitment to accuracy in all tasks
• High level of technical acumen and strong analytical skills, with a demonstrated interest in leveraging technology to increase efficiencies and improve client experience
• Comfortable with learning and utilizing new marketing technologies and software (basic HTML a plus)
• Excellent organizational and time-management skills, with the ability to manage multiple tasks and priorities in a deadline-driven environment
• Strong critical thinking skills to identify issues and propose solutions
• Proficiency with Microsoft Office Suite, including Word and Excel (data organization and basic analysis)
• Excellent written and verbal communication skills
• Ability to work collaboratively within a team-oriented environment

Education and/or Experience

• Bachelor's degree required
• 1-2 years of experience in a professional services environment preferred

Compensation The expected base salary for this position ranges from $65,000–$70,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, anticipated assignment, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. Davis Polk offers a competitive salary and comprehensive benefits package.

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