Digital Media Buyer, Asian American News Job at 24 Seven Talent, Los Angeles, CA

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  • 24 Seven Talent
  • Los Angeles, CA

Job Description

Digital Media Planner & Buyer

Location: Los Angeles preferred (Open to SF and NYC) | Hybrid: Onsite Tues/Wed, 9am–5pm

Salary Range: $80–85K

About the Role

We’re hiring a Digital Media Planner & Buyer to support digital media campaigns across various platforms. We’re seeking someone assertive, independent, client-friendly, and highly organized—strong in spreadsheets, presentations, and building decks.

You’ll work closely with strategy, brand, and account teams to plan, buy, and optimize campaigns, with a focus on Asian American media . Experience in multicultural and AAPI advertising is key.

Key Responsibilities

  • Plan and execute digital buys across display, video, social, OOH, audio, CTV, YouTube, and programmatic.
  • Translate briefs into media strategies using audience insights and market data.
  • Manage campaigns day-to-day, troubleshoot issues, optimize for KPIs (ROAS, CPM, CTR), and conduct A/B testing.
  • Present performance reports and insights to clients and internal teams.
  • Collaborate across departments to align execution with client objectives.
  • Stay up to date on media tools, trends, privacy laws, and platform innovations.

Requirements

  • 4+ years of experience in digital media planning/buying (AAPI agency experience a plus).
  • Must have experience with Asian American media ; open to candidates from other industries with cultural fluency.
  • Strong client communication skills and presentation abilities.
  • Skilled in Excel, Google Slides/PowerPoint; comfortable building and presenting decks.
  • Familiar with platforms like The Trade Desk, Zendesk, and third-party ad servers (e.g., DoubleClick).
  • Experience managing budgets and optimizing campaign performance.

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