Job Description

Job Overview:

The Merchandising Manager, Tour Operations & Retail Activations will oversee all aspects of merchandise operations for HYBE Artists’ live tours and retail activations, ensuring seamless execution from strategy to on-site operations. This role requires a strategic thinker with immense experience in physical execution of merchandise activations, exceptional problem-solving skills, and a drive to maximize in-person sales. The ideal candidate thrives in a fast-paced, entrepreneurial environment, manages ambiguity effectively, and demonstrates strong leadership and communication skills to deliver operational excellence in artist branded retail and elevate the overall fan experience.

[Responsibilities]

Tour and Offline Event Merchandising Strategy:

• Lead all offline merchandise operations for HYBE artists, including concerts, pop-up stores, and experiential retail events, aligning execution with artist vision and business goals.
• Develop sales and assortment strategies for each event, based on fan demand, tour constraints, and revenue targets.
• Partner with artist teams and concert business units to ensure smooth planning across locations and timelines.

Operational Execution & Agency Oversight

• Negotiate contracts and terms with third party agencies to ensure cost efficiency and service alignment.
• Oversee agency execution, ensuring staffing, training, and on-site operations adhere to HYBE artists’ brand guidelines and standards.
• Manage real-time and post-event sales performance, reconcile inventory, and generate actionable insights for continuous improvement.
• Coordinate with cross-functional stakeholders to ensure timely product delivery and site readiness.

Production & Logistics

• Lead coordination of production timelines, shipping, customs, and site delivery in collaboration with supply chain and production managers.
• Own ERP-based sales order management (SAP), outbound shipments, and invoicing for event-related SKUs.

Channel Expansion & Business Development

• Identify and develop new offline distribution opportunities and partnerships.
• Pilot new activation formats and work cross-functionally to scale successful initiatives.

[Qualifications]

• Bachelor’s degree in business administration, event management, hospitality management, or a related field.
• 8+ years of progressive experience in tour merchandising, live event operations, project management, or related roles in the music and entertainment industry.
• Bilingual proficiency in Korean and English is preferred.
• Proven leadership in managing cross-functional teams and external agency partners.
• Strong strategic thinking and decision-making skills with a business-owner mindset.
• Excellent project management skills; able to drive multiple large-scale initiatives in fast-paced environments.
• Willingness to travel domestically and internationally as required.
• In-depth understanding of the K-pop industry, fan culture, and market trends is highly preferred.

Salary: $80k-130k/year

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