Paid Media Specialist Job at Robert Half, Miami, FL

V3F0cm91TkpZMHNTenhCSDQrVlFmNkdlS3c9PQ==
  • Robert Half
  • Miami, FL

Job Description

We are seeking a Paid Media Specialist who lives and breathes paid media and understands the pulse of urban and Latin music, hip-hop, and comedy culture . You will be responsible for executing and optimizing paid digital campaigns across Meta, TikTok, YouTube, and other platforms to support 50+ shows per pod. This role sits within a cross-functional pod that includes project managers, traditional marketers, creatives, and strategists - all focused on delivering sold-out shows and measurable results.

Key Responsibilities:

  • Collaborate closely with internal marketing team to align paid media efforts with overall show strategy and marketing goals.
  • Execute and optimize paid media campaigns across Meta (Facebook/Instagram), TikTok, YouTube, Google Ads, Spotify, MNTN, etc.
  • Implement media plans provided by the marketing strategist and pod leaders, offering insight and suggestions for performance improvements.
  • Identify target audiences and select appropriate platforms for advertising.
  • Conduct audience research to define and refine audience segments.
  • Use audience targeting tools and data to reach the most relevant audience for each campaign.
  • Set campaign objectives, budgets, and schedules.
  • Maintain conversion tracking to measure the impact of advertising efforts on website traffic, leads, and sales.
  • Work closely with the creative team to develop ad creatives that align with client guidelines and resonate with the target audience.
  • Ensure all ad campaigns comply with platform policies and regulations.
  • Stay current on digital advertising trends, particularly in live events, comedy, and music .
  • Ensure media budgets are allocated efficiently per show and campaign, with full transparency and documentation.
  • Provide rapid optimization and creative iteration for fast-turnaround campaigns, often with back-to-back show schedules.
  • Assist with daily, weekly, and monthly, reporting.
  • Perform additional related duties as assigned.

Qualifications:

  • 2–4 years of hands-on experience in paid media buying and digital campaign execution, preferably in entertainment or live events.
  • Deep understanding of Meta Ads Manager, TikTok Ads, YouTube Ads, Google Ads, and best practices for each.
  • Strong grasp of digital KPIs and ability to make data-driven decisions.
  • Comfortable working in a high-volume, fast-paced environment where campaigns pivot quickly.
  • Passion for urban and Latin music, comedy, and pop culture.
  • Excellent communication and collaboration skills—you’ll be part of a tight-knit pod that relies on each other.
  • Familiarity with tools such as Asana, Airtable, and general knowledge of SEO is a plus.
  • Must be highly adaptable, proactive, and able to thrive in a startup-like environment with evolving structure and processes.
  • Team player, but can successfully work independently.
  • Goal-oriented and positive attitude
  • Impeccable attention to detail.

Job Tags

Similar Jobs

Greene Resources

Private Banking Officer Job at Greene Resources

 ...Position: Private Banking Officer Location: Raleigh, NC Pay: Starting at $125,000/year Experience: 10 years of banking experience...  ...-making abilities. Greene Resources is part of Array Corporation , the leading technology-enabled workforce solutions company... 

Confidential Careers

Assistant General Counsel- In-House- Commercial Real Estate and Corporate Job at Confidential Careers

 ...Confidential national commercial real estate company seeks a corporate transactions attorney with 3+ years to serve as In-House Counsel. The attorney will draft and review commercial leases, help with negotiating leases and financing, provide legal advice and help with... 

Legacy Health

RN Staff Nurse - Emergency Job at Legacy Health

 ...The Legacy nursing philosophy focuses on patients and their families. Our nurses embody this philosophy in everything they do, as advocates, communicators, problem-solvers and caregivers. Their expertise is sought after and respected by our health care team. In short... 

Meet Life Sciences

Commercial Operations Manager Job at Meet Life Sciences

 ...Manager, Trade Operations Specialty Pharma Are you ready to bring your expertise in pharmaceutical trade operations to a mission-driven company...  .... Voluntary benefits such as critical illness and legal coverage. Work in a nimble, purpose-driven environment with... 

Lunova Group

Service & Repair Operations Manager Job at Lunova Group

 ...Lunova Group is currently seeking an experienced Service & Repair Operations Manager in Denver, CO. Responsible for successfully...  ...mathematical or diagram form, and deal with several abstract and concrete variables TKE accepts applications until an offer is...