Job Description

We are seeking a Paid Media Specialist who lives and breathes paid media and understands the pulse of urban and Latin music, hip-hop, and comedy culture . You will be responsible for executing and optimizing paid digital campaigns across Meta, TikTok, YouTube, and other platforms to support 50+ shows per pod. This role sits within a cross-functional pod that includes project managers, traditional marketers, creatives, and strategists - all focused on delivering sold-out shows and measurable results.

Key Responsibilities:

• Collaborate closely with internal marketing team to align paid media efforts with overall show strategy and marketing goals.
• Execute and optimize paid media campaigns across Meta (Facebook/Instagram), TikTok, YouTube, Google Ads, Spotify, MNTN, etc.
• Implement media plans provided by the marketing strategist and pod leaders, offering insight and suggestions for performance improvements.
• Identify target audiences and select appropriate platforms for advertising.
• Conduct audience research to define and refine audience segments.
• Use audience targeting tools and data to reach the most relevant audience for each campaign.
• Set campaign objectives, budgets, and schedules.
• Maintain conversion tracking to measure the impact of advertising efforts on website traffic, leads, and sales.
• Work closely with the creative team to develop ad creatives that align with client guidelines and resonate with the target audience.
• Ensure all ad campaigns comply with platform policies and regulations.
• Stay current on digital advertising trends, particularly in live events, comedy, and music .
• Ensure media budgets are allocated efficiently per show and campaign, with full transparency and documentation.
• Provide rapid optimization and creative iteration for fast-turnaround campaigns, often with back-to-back show schedules.
• Assist with daily, weekly, and monthly, reporting.
• Perform additional related duties as assigned.

Qualifications:

• 2–4 years of hands-on experience in paid media buying and digital campaign execution, preferably in entertainment or live events.
• Deep understanding of Meta Ads Manager, TikTok Ads, YouTube Ads, Google Ads, and best practices for each.
• Strong grasp of digital KPIs and ability to make data-driven decisions.
• Comfortable working in a high-volume, fast-paced environment where campaigns pivot quickly.
• Passion for urban and Latin music, comedy, and pop culture.
• Excellent communication and collaboration skills—you’ll be part of a tight-knit pod that relies on each other.
• Familiarity with tools such as Asana, Airtable, and general knowledge of SEO is a plus.
• Must be highly adaptable, proactive, and able to thrive in a startup-like environment with evolving structure and processes.
• Team player, but can successfully work independently.
• Goal-oriented and positive attitude
• Impeccable attention to detail.

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