Job Description

Title: Ecommerce Director

Location: Hybrid (NYC – 3 days in office)

Salary: $155,000 per year base + benefits

Industry: Retail

Contact : Courtney.Wells@forsythbarnes.com

Brief Overview:

The Ecommerce Director will lead and scale our online retail channel, driving revenue growth, brand engagement, and customer acquisition across all digital platforms. This role oversees day-to-day ecommerce operations, digital merchandising, customer experience, performance marketing alignment, and site optimization. The ideal candidate has deep experience in fashion or apparel retail, strong analytical skills, and a passion for building a seamless, brand-forward online shopping experience.

Job Responsibilities:

• Develop and execute a comprehensive ecommerce strategy that delivers revenue, margin, and customer growth goals.
• Lead and mentor the ecommerce team; collaborate closely with merchandising, creative, marketing, operations, and customer service teams.
• Own ecommerce KPIs (traffic, conversion, AOV, CAC, CLV, return rate, etc.) and consistently report performance to executive leadership.
• Oversee digital merchandising, navigation, product presentation, and onsite content to ensure accuracy and compelling storytelling.
• Plan and execute seasonal online product launches, collections, and promotional campaigns.
• Work with creative teams to uphold brand identity, visual direction, and tone of voice across the digital storefront.
• Collaborate with supply chain and warehouse teams to optimize inventory forecasting, fulfillment efficiency, shipping methods, and returns processes.
• Monitor and improve customer service performance, policies, and communications.

Job Requirements:

• 7+ years of ecommerce leadership experience; apparel, retail, or fashion brand experience strongly preferred.
• Proven track record of scaling DTC ecommerce revenue and improving conversion metrics.
• Strong analytical mindset; proficiency with platforms such as Google Analytics, Shopify/Magento/SFCC/BigCommerce, Klaviyo/Iterable, and A/B testing tools.
• Understanding of digital merchandising, UX/UI principles, SEO, and performance marketing.
• Excellent project leadership, communication, and cross-functional collaboration skills.
• Ability to balance creative brand focus with data-driven performance decision-making.

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