Job Description

*This role requires a hybrid schedule and will be based in our New York City Office (Tuesday through Thursday) and work fully remotely on Monday and Friday each week.

At A Glance

Lonely Planet is a trusted, iconic travel brand with over 50 years of experience in helping travelers explore the world. Known for our extensive guidebooks, we are now evolving our digital offerings to create innovative, user-friendly travel digital experiences that bring the expertise of our guides into the modern age. Our goal is to revolutionize how people discover, plan, and experience their travel adventures.

We are looking for an Analyst to play a pivotal role in shaping and guiding the development of our next-generation travel offering through our highly engaged marketing channels. This is a unique opportunity to shape the future of travel tech for a beloved brand.

What You'll Do

• Manage and optimize day-to-day operations, including executing and optimizing content for email and SMS campaigns.
• Create and maintain responsive, cross-platform email templates using HTML/CSS across device types and email providers.
• Oversee list quality by managing data hygiene, opt-outs, and suppressions.
• Monitor KPIs such as CTOR, OR, CTR, Unsub Rate, and Rev/Subscriber.
• Lead A/B testing initiatives , develop automated journeys, test new features, and assist in troubleshooting critical campaign issues.
• Build consumer journeys to guide consumers through phases , specifically within retention and re-engagement, across 3+ core verticals (editorial, e-commerce, and product).
• Own channel performance analytics, extract actionable insights, and share findings with the newsletter team daily.
• Prepare monthly and quarterly reports, collaborate with editorial teams to act on campaign performance and identify content gaps.
• Collaborate with editorial and partnerships teams , working closely with editorial teams to create email and SMS campaign content.
• Brainstorm and execute business-wide marketing campaigns for key brand moments.

What We’re Looking For

• Bachelor’s degree in a relevant major (Business, Marketing) or equivalent experience
• 1-2 years of digital marketing experience, including execution of email/sms, with a deep understanding of customer lifecycle management and journeys
• Strong level of accountability and ability to communicate across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers
• Strong bias towards action; ability to move projects forward independently, asking questions as the need arises and leveraging resources available
• Proven record of fostering collaboration within cross-functional teams of varying experience levels
• Effective communication skills with business stakeholders, both written and verbal
• Meticulous attention to detail
• Proactive learner with a passion for exploring new tools and techniques
• Passion for travel and a profound understanding of the modern traveler's journey

Platforms/Tech:

• Iterable proficiency (or related ESP like Braze, Klaviyo, etc.) with added bonus for Attentive or similar SMS platform
• Moderate in SQL and data visualization tools (Tableau, Looker)
• Experience working with robust data sets and with proficiency in intermediate Excel functions (pivot tables and advanced formulas)
• Nice to have: Litmus, Figma, email coding (HTML/CSS), 3rd party vendor management

Compensation

NYC Cash Compensation Range: $100,000 - $125,000

*Note actual salary is based on geographic location, qualifications, and experience.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

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