Head of Marketing, Acquisition Job at CHAGEE USA, Irvine, CA

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  • CHAGEE USA
  • Irvine, CA

Job Description

CHAGEE (pronounced CHAH-jee) is a modern tea house with over 6,500 locations globally.

Our teas have a rich cultural heritage stretching across several thousand years. We are one of the earliest regional teahouse chains positioned as the purveyor of modern tea culture. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea.

Through our stores across Malaysia, China, Singapore, and Thailand, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand to the US market, and this is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.

Overview:

As our Off-premise / 3rd Party Delivery Manager, you will oversee and optimize our digital ordering channels, including DoorDash and Uber Eats. Your role is pivotal in enhancing our online presence, driving sales growth, and ensuring a seamless customer experience across all digital platforms.

What you will do in this role:

  • Platform Operations Management : Oversee daily operations on DoorDash, Uber Eats and other channels, developing and executing strategies to optimize store ranking, increase exposure, and drive sales.
  • Product Growth Strategy : Develop tailored growth strategies for international markets, considering local content trends and user preferences to enhance reach and engagement.
  • Data Analysis & Optimization : Analyze key performance metrics such as order volume, sales revenue, and customer reviews. Identify challenges and opportunities, refining operational strategies to improve conversion rates and repeat purchase behavior.
  • Execution & Performance Review : Implement operational plans, monitor execution, and continuously iterate strategies based on performance reviews to drive better results.
  • User Growth & Acquisition : Expand user base by exploring new growth channels, launching promotional activities, and establishing partnerships to drive traffic and engagement.
  • New Store Launch Support : Assist with the setup and operational launch of new store locations, ensuring a smooth opening and swift integration into regular business operations.

Experience you need to be successful:

  • Minimum 3 years of experience in food delivery platform operations, preferably with expertise in DoorDash and Uber Eats platform rules and operational mechanisms.
  • Strong understanding of the U.S. food delivery market, with the ability to identify trends and adapt strategies to changing consumer behaviors.
  • Excellent communication and coordination skills, with the ability to work effectively across teams and liaise with external partners.
  • Experience in e-commerce, digital marketing, or growth strategy in the food delivery space.
  • Proven track record of improving platform performance and driving revenue growth.
  • Familiarity with local food service industry trends and customer behaviors.

What We Offer

  • 401K with company match to secure your future
  • Comprehensive medical, dental, and vision insurance with company contribution for individuals and dependents
  • On-site fitness center and wellness programs
  • Generous paid time off and sick policy
  • Income protection including Disability, Life, and AD&D insurance

The expected base salary range for this position is $90,000 - $120,000 annually. Your actual base compensation will be determined on a case-by-case basis and may vary based on considerations including (but not limited to): relevant knowledge and experience for this position, skills, education, certifications, and more.

Don't miss out on this incredible opportunity to be at the forefront of CHAGEE's expansion into the US market. Join us in shaping the future of premium tea culture and creating unforgettable experiences that will captivate global tea enthusiasts. Apply now and be part of something truly extraordinary!

Job Tags

Local area,

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