Job Description
One of America’s fastest-growing healthy meal delivery companies, e-commerce company that ships thousands of chef-prepared meals weekly to busy professionals, fitness enthusiasts, and families who want real food with real results — without the hassle of cooking.
They’re seeking a results-driven Influencer Marketing Manager to build and scale our influencer and affiliate partnership programs from the ground up.
Key Responsibilities - Strategy & Program Ownership
- Design and execute influencer strategies to drive customer acquisition and brand awareness.
- Develop and scale a structured ambassador program with performance tiers and exclusive perks.
- Recruitment & Relationship Building
- Identify, vet, and onboard micro and mid-tier influencers aligned with the company's brand values (fitness, health, convenience).
- Manage communication, contracts, product seeding, and follow-up content approvals.
- Performance Tracking & Optimization
- Track performance using tools like affiliate dashboards, UTM links, and discount codes.
- Monitor ROI, engagement, and revenue — optimize campaigns based on data.
- Collaboration
- Work closely with content, paid ads, and customer experience teams to amplify influencer content across channels.
- Coordinate with design and social teams to ensure brand consistency.
- Innovation & Growth
- Stay ahead of trends in UGC, creator monetization, and influencer platforms.
- Test new platforms (TikTok, YouTube Shorts, Reels) and creator-led paid amplification strategies.
What We're Looking For - 2–5 years of experience in influencer marketing or affiliate partnerships
- Proven ability to manage and scale creator programs with measurable ROI
- Strong understanding of the health/wellness/fitness creator ecosystem
- Proficient in using influencer platforms (e.g., Upfluence, GRIN, Modash, Aspire, etc.)
- Comfortable negotiating contracts, managing budgets, and communicating performance to stakeholders
- Bonus: experience running ambassador programs or community-based growth
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