Job Description
DESCRIPTION
We are seeking an experienced sports marketing professional to join the Global Sports Marketing team at AWS. As Senior Manager, Sports Marketing, you will manage a significant sports League partnership within the AWS Sports Marketing portfolio. You will drive the League relationship, support go-to-market strategy development, and execute integrated marketing plans. Leveraging your expertise in technology, campaign planning and sports marketing, you will work with cross-functional teams to drive brand awareness, lead generation, and customer engagement. This role offers an exciting opportunity to merge AWS solutions with sports, developing marketing campaigns that resonate with audiences globally. This League partnership requires regular interaction with diverse stakeholders both internally and externally. Your work will be highly visible and contribute significantly to AWS Marketing priorities.
AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.
Key job responsibilities
Key job responsibilities:
1. Marketing Execution: Support the go-to-market plan and execute 360-degree marketing plans for assigned League within AWS Sports Marketing portfolio. Help establish goals and implement global and regional integrated marketing strategies aligned with AWS business objectives.
2. Partnership Management: Support contract management and serve as day-to-day AWS contact for the League. Build League relationships and identify Marketing activation opportunities.
3. Agency Management: Manage agency partner(s) who support Property marketing strategy and marketing activation. Oversee retained agency in execution of benefits and activation.
4. Campaign Management: Execute marketing campaigns leveraging Partnership benefits, including content creation, channel selection, budget management, and performance tracking. Develop campaign concepts for AWS Marketing stakeholders and Partnership account team.
5. Event Support: Manage the planning and execution of AWS-sponsored events, ensuring effective integration of marketing activities.
6. Analytics: Track campaign performance metrics, analyze data, and provide insights to optimize marketing strategies. Help prioritize utilization of benefits to drive business output.
7. Cross-Functional Collaboration: Coordinate with internal teams to align messaging and ensure consistent brand representation.
8. Market Research: Monitor industry trends and competitor activities to inform Partnership marketing strategy.
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience executing cross-functional marketing programs
- Experience coordinating with cross-functional teams
Job Tags
Full time, Contract work,